Omar Shammah
Neidhartstr. 31
86159 Augsburg
Germany
86159 Augsburg
Germany
Contact & social
Gather as much information as we possibly can about the environment we want to launch our brand into. On one hand, we need to know our target audience, starting from their demographics and all the way until we gain an insight about their behaviour or find an unsatisfied need that we can fulfill with our offering. On the other hand, we want to analyse our competitors and their positioning as we look for their weaknesses. Then we need to mark the spot where we find potential intersections that we can target
This is when we get to work on our brand strategy to conquer that spot we found in the research phase. The highest point of this phase is when we find that one word that summarizes us as a business; Our core value. On our way to find it we'd have answered questions about our brand motivation, our brand personality and our reasons to believe these. And after we've found our core value, we will get to topics like our tone of voice and our messaging framework.
While remaining true to our core value, we explore our brand expressions through the different touchpoints: We set a moodboard to see our brand's look and feel. We start defining elements like the perfect colours, typography, shapes and layouts to reflect our tone of voice. We create a logo system. We start making decisions about our digital and printed presence. How do we write? How do we look like in motion design? How should our website feel like? And so on..
And from now onwards, we make design desicions based on that one simple, clear and distinguishable core value of ours. Just like the best brands do.
Everything starts by achieving clarity around our business goals or the problems holding us back. Once we have that, we get to work by defining - or redefining - our positioning, our brand DNA and our personality and tone of voice to lay the groundwork for all kinds of brand expressions to come.
This is the part where we start manifesting our strategy into a holistic and strategically designed brand identity. We usually start with a logo system and the brand guidelines and go all the way to cover all what we need to achieve a consistant look and feel through all touchpoints and media.
In case you have a clear strategy and a visual identity in place and it's all working out just fine for your business. But you need someone to lead a campaign or a design project or develop your visual identity to cover new mediums or expressions while remaining true to its core.
It's true I have a focus on branding, but I'm an interdisciplinary designer. If it's the right match, I would be interested in all kinds of projects; Illustration, typeface design, animation, you name it. But yeah, I tend to think in an analytic and strategised way regardless of the medium.
I charge an hourly rate of 120 EUR. But for most branding projects, it makes more sense for all parties to agree on a fixed price. Of course, this depends on the scope of each project and whether revisions are needed.
Hard to say as this also depends largely on the scope of each project. But usually, a logo design project takes about 2 weeks on average. Realistically, a full branding project from A to Z would at least take a couple of months.
Only if it suits our brand strategy! But if this is the case, I might even drop it like it's hot if needed ;)
