Omar Shammah-Koch
Neidhartstr. 31
86159 Augsburg
Germany
86159 Augsburg
Germany
Contact & social
Gather as much information as we possibly can about the environment we want to launch our brand into. On one hand, we need to know our target audience, starting from their demographics and all the way until we gain an insight about their behaviour or find an unsatisfied need that we can fulfill with our offering. On the other hand, we want to analyse our competitors and their positioning as we look for their weaknesses. Then we need to mark the spot where we find potential intersections that we can target
This is when we get to work on our brand strategy to conquer that spot we found in the research phase. The highest point of this phase is when we find that one word that summarizes us as a business; Our core value. On our way to find it we'd have answered questions about our brand motivation, our brand personality and our reasons to believe these. And after we've found our core value, we will get to topics like our tone of voice and our messaging framework.
While remaining true to our core value, we explore our brand expressions through the different touchpoints: We set a moodboard to see our brand's look and feel. We start defining elements like the perfect colours, typography, shapes and layouts to reflect our tone of voice. We create a logo system. We start making decisions about our digital and printed presence. How do we write? How do we look like in motion design? How should our website feel like? And so on..
And from now onwards, we make design desicions based on that one simple, clear and distinguishable core value of ours. Just like the best brands do.
Being a brand designer at the core, I focus on understanding what makes a brand truly special and then I translate that into visual language. This is how we make sure designs are not only beautiful, but are also compelling and impactful to the business.
Regardless of scope, medium or channel, I work holistically to ensure all assets are on-brand and all communication remains consistent to push brand recognition and tell its story comperhensively.
An abstract and profound understanding of what a brand stands for, combined with a long term oriented mindset and powered by the newest technology to accelerate the whole process. This recipe enables brands to scale consistently and effortlessly.
Everything starts by achieving clarity around our business goals or the problems holding us back. Once we have that, we start work by defining - or redefining - our positioning, our brand DNA and our personality and tone of voice to lay the groundwork for all kinds of brand expressions to come.
This is the part where we start manifesting our strategy into a holistic and strategically designed brand identity. We usually start with a logo system and the brand guidelines and go all the way to cover all what we need to achieve a consistant look and feel through all touchpoints and media.
You need someone to lead a design project, a campaign or develop your visual identity further to cover new mediums or expressions while remaining true to its core.
Illustration styles are valuable assets for brands that help enormously in making communication understandable and human. I offer this as part of branding projects or also to complement existing brand identities.
As an interdisciplinary designer, I am actually interested in all kinds of projects; Illustration, typeface design, animation, you name it. But yeah, I always put the brand at the center and make sure everything else fall in line to serve the brand identity and represent its DNA.
I charge an hourly rate of 120 EUR. But for most branding projects, it makes more sense for all parties to agree on a fixed price. Of course, this depends on the scope of each project and whether revisions are needed.
Hard to say as this also depends largely on the scope of each project. But for example, a logo design project takes about 2 weeks on average. Realistically, a branding project from A to Z would take a couple of months.
If it serves the brand strategy... I can make it big, make it pop, I can drop it like it's hot, if that's what it takes!
