The challenge in this project was to position the brand in a way that appeals to a relatively younger audience without losing the older demographic. And also to communicate reliability through the academic and professional know-how, to set the brand above competitors, who imply reliability merely through familiarity.
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To elevate the brand and suggest trustworthiness with a hint of edginess, the color palette ranges from a dark and rich green colour towards a combination of both pastel and vivid shades of mint green.

For the typography, we chose Klim Type Foundary's Söhne and Söhne Breit as it perfectly reflects our tonality with its dignified, clean and authentic character.